Existe mucha ambigüedad en torno a ciertos aspectos de la marca. Las preguntas comunes incluyen si uno puede usar una determinada marca y si necesita presentar una solicitud para adquirir una marca registrada. Una fuente de malentendidos son los caracteres TM y R, lo que simbolizan y por qué y cuándo se deben emplearlos.
TM vs R
La principal diferencia entre TM y R es que el símbolo TM representa una marca no protegida, y es un símbolo que se usa con frecuencia para comercializar cosas después de haber solicitado el registro de la marca. Mientras tanto, cuando ve el signo R en un producto, significa que es una marca registrada.
TM es una forma abreviada para una marca que las empresas utilizan con frecuencia en una marca, nombre, término, frase o diseño que caracteriza a la empresa. No tiene importancia legal. El emblema se puede usar en cualquier marca que la firma emplee sin registrarlo. Los propietarios deben presentar todas las pruebas de posesión en caso de disputa.
Los símbolos
R simbolizan a las personas y corporaciones que tienen una vinculación legal integral en el negocio, incluido su nombre y otros elementos que son propiedad exclusiva de los propietarios. Para obtener un signo R, uno debe registrarse bajo la Ley de Marcas. Cada empresa joven que presente una marca debe determinar primero si el signo o la imagen específicos ya están registrados.
Tabla de comparación entre TM y R
Parámetros de comparación Utilizado para comercializar cosas después de haber solicitado el registro de la marca. Denota que la marca está registrada y legalmente protegida. Aspectos legales involucrados No tiene porte legal ni respaldo Protegido bajo la ley y punible 1 industrias, asociaciones o marca del usuario Para comercializar su servicio o producto y usar sus derechos de autor para construir una gran marca. Período permitido para usar el símbolo Uno puede usar este signo después de presentar una solicitud de marca registrada.
¿Qué es TM?
Una marca registrada es un término, logotipo o símbolo que diferencia una marca o producto de otro. También podría usarse para indicar cualquier cosa que sea exclusiva de una persona o elemento en un sentido más metafórico, como «el ritmo característico del músico El término marca comercial, que se utilizó por primera vez a mediados de – 1500, significa literalmente una marca patentada ( como un nombre o logotipo ) ( trade ).
Las marcas comerciales se afirman con frecuencia utilizando el superíndice TM ( un carácter impreso justo encima de la línea, en contraste con un subíndice, que se escribe debajo de la línea ). Ese pequeño emblema flotante se puede encontrar en casi cualquier lugar, desde pasillos de supermercados hasta episodios de televisión y publicaciones humorísticas de Instagram. En los negocios, se usa para transmitir que la persona que creó y está promoviendo un producto o bien cree que es único de los demás.
Hay una escapatoria: TM no siempre implica que los bienes o servicios sean un producto registrado distintivo. El uso del superíndice de marca puede indicar que el negocio de reclamo está en proceso de solicitar una marca registrada legalmente ( más sobre eso en un bit ).
También podría implicar que la persona que lo usa cree que los bienes no registrados son uno – de – a – kind. Incluso los artículos a los que se les ha denegado el registro del gobierno como marca registrada pueden continuar utilizando el signo TM.
¿Qué es R?
El símbolo R en un producto indica que es una marca registrada, lo que implica que la marca o el logotipo están protegidos constitucionalmente por ( registrado oficialmente con ), mientras que los emblemas TM antiguos no tienen apoyo legal. Las marcas registradas están protegidas por diez años, y se puede renovar después pagando las tarifas adicionales.
El signo R también tiene muchas más limitaciones sobre quién puede usarlo. Solo está disponible para aquellos que se han registrado formalmente y han sido aceptados. Además, tener una marca registrada sólida puede funcionar como un puente entre el cliente y el producto al garantizar la lealtad y afiliación a largo plazo con – con la empresa.
Antes de buscar registrar una marca, una empresa o individuo debe hacer una búsqueda en el sitio web de propiedad intelectual desde varias direcciones para posibles combinaciones de marcas comparables.
Si se descubren marcas comparables, deben examinar la descripción para ver si la marca representa el mismo conjunto de productos o servicios que han sugerido, o duplicar un nombre registrado puede dar lugar a procedimientos de infracción de marca registrada.
Para escribir el signo, la mayoría de los procesadores de palabras simplemente le piden que escriba ( R ), y la aplicación generalmente lo convertirá en ® automáticamente.
Diferencias principales entre TM y R
- TM es la forma abreviada de Marca registrada, mientras que R es el símbolo de Marca registrada.
- Un signo TM representa una marca no registrada, y es un carácter que se usa con frecuencia para comercializar o marcar cosas después de haber solicitado el registro de la marca. Mientras tanto, el signo R en un producto denota que es una marca registrada. Esto indica que el diseño está legalmente protegido por la Ley de Marcas.
- La marca registrada ( TM ) símbolo no tiene respaldo o respaldo legal. Sin embargo, la marca R está protegida por la ley y es punible si se copia.
- Mientras espera que se complete la operación, el símbolo TM se usa comúnmente para identificar las industrias, asociaciones o marcas distintivas del usuario. El uso del símbolo R para comercializar su servicio o producto puede brindarle la confianza de usar sus derechos de autor para construir un gran valor de marca.
- El cliente puede comenzar a utilizar el signo TM después de presentar una solicitud de marca en la oficina de marcas comerciales. Mientras tanto, un solicitante puede usar el signo R si la marca está registrada.
Síntesis
Una marca comercial es un signo que permite a los consumidores identificar una marca o empresa. Los símbolos TM y R se usan comúnmente junto con la marca. Como resultado, es fundamental comprender la distinción entre los símbolos TM ( ™ ) y R ( ® ) para seleccionar el mejor para anunciar una identificación de marca.
Muchas empresas continúan implementando el signo «TM» en lugar del símbolo «R. Debido a que la mayoría de las personas no están informadas de R., la opinión habitual del consumidor es que «TM» significa uno responsable.
El tipo se puede elegir en función de la necesidad y el uso. Se recomienda que registre su signo / símbolo para evitar litigios futuros porque garantiza completamente su propiedad del signo o símbolo utilizado.
- https://journals.sagepub.com/doi/abs/10.1177/002224298605000106
- https://journals.sagepub.com/doi/abs/10.1177/002224299105500305
Contenido
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