: 20 de enero de 2022
El diseño del logotipo es su marca principal. Identifica sus negocios, su entidad o su empresa con un solo tipo de punto de contacto. Es una identidad o una marca adquirida por una organización o una empresa para identificar sus productos. Es una especie de marca gráfica cuyo objetivo es promover la empresa.
La identidad de marca es esa identidad que crea la voz, la personalidad y la cara de su empresa. De eso está compuesta una marca. Es la personalidad de su negocio y la garantía para sus clientes de ofrecerles buenos productos.
Identidad de marca vs logotipo
La principal diferencia entre identidad de marca y logotipo es que un logotipo describe una empresa o empresa a través de un símbolo o una marca gráfica, pero en el caso de la identidad de marca, son los aspectos visuales los que construyen completamente la marca en general.
Tabla de comparación entre identidad de marca y logotipo ( en forma tabular )
Parámetro de comparación Identidad de marca LogoConcept La identidad de marca es un conjunto de muchos componentes que una organización crea para dar una buena impresión a los clientes. Un logotipo es la identidad de una marca que representa una organización y la convierte reconocible para los clientes. Representación Es la característica perceptible que construye completamente la marca universalmente. Representa un negocio o una empresa a través de una representación simbólica. Se refiere a los clientes Es la personalidad de los negocios y el garantía a sus clientes de traerles buenos productos. Ayuda a lograr la fe y la confianza de la audiencia. Es un ícono o un símbolo que los clientes y las personas recuerdan obtener una visualización simbólica de una marca. Costo El costo de una buena estrategia de identidad de marca comienza desde $ 10,000 y puede llegar hasta $ 100,000.El costo de un logotipo bueno y único comienza en $ 100 y puede ser de miles. Ventajas Crea una relación buena y fuerte entre la marca y el cliente. Ayuda a diferenciar el núcleo y la identidad extendida. Un logotipo bueno e impactante puede crear una primera impresión buena y fuerte en las mentes de los clientes.
¿Qué es la identidad de marca?
A Identidad de marca es una colección de herramientas utilizadas por una organización o una empresa para crear una imagen de marca. Es la personalidad de su negocio y la garantía para sus clientes de ofrecerles buenos productos. Básicamente es un objetivo para una relación impactante y fuerte entre la marca y el público. Este es un valor agregado que gana una marca, aparte de sus beneficios funcionales.
¿Cómo se puede construir una Identidad de marca fuerte?
- Establezca objetivos comerciales clave.
- Examine la empresa y el mercado.
- Identifique a sus clientes realizando encuestas.
¿Cuáles son las ventajas / importancia de una identidad de marca?
- Ayuda a crear un beneficio expresivo auto – que se convierte en un modo para que el consumidor exprese su personalidad.
- Una marca fuerte y poderosa ayuda a mantener a la organización en la mente de los clientes durante mucho tiempo.
¿Qué es el logotipo?
El propósito de un logotipo es promover la empresa o marca frente al público. Un logotipo es la marca o emblema que utiliza una empresa para identificar su producto. El patrón de un logotipo solo puede ser un símbolo o un símbolo combinado dentro del texto o texto escrito de una manera particular. En realidad, está diseñado para un fácil recuerdo y reconocimiento de una marca o empresa.
¿Cuáles son los principios más importantes del diseño de logotipos?
Hay principios 5 que uno debe seguir para garantizar una buena impresión en los clientes.
- El logotipo debe ser sencillo y directo.
- Es para crear de modo que los clientes obtengan una imagen memorable de la misma.
- El logotipo debe ser muy relevante para el tema de la marca.
- Uno debe usar el número mínimo de colores para hacer un logotipo efectivo y legible.
- El diseño debe ser escalable y adaptable.
Diferencias principales entre identidad de marca y logotipo
- La principal diferencia entre una identidad de marca y un logotipo es que un logotipo narra una empresa o una organización a través de un símbolo o una marca gráfica, pero en caso de identidad de marca, es la característica óptica a través de la cual la empresa construye la marca general.
- Ayuda a ganar la fe de la audiencia y a obtener su creencia y confianza hacia la marca o la empresa, mientras que el logotipo es un icono o un símbolo que los clientes y las personas recuerdan y pueden fácilmente Reconocer obtener una visualización simbólica de una marca.
- Crea una relación impactante y fuerte entre la marca y el cliente a muy largo plazo, mientras que un logotipo único e informativo puede crear una primera impresión excelente y saludable en la mente del cliente y los ayuda a un fácil reconocimiento y recuerdo de la marca.
- La identidad de marca funciona principalmente a través de estrategias, mientras que el diseño del logotipo funciona a través de muchos componentes diferentes, incluida la configuración de diseño y colores para el logotipo, el texto que se escribirá para un logotipo, etc.
- El diseño del logotipo es un componente importante de la identidad de la marca, mientras que la identidad de la marca no tiene trabajo que ver con el diseño del logotipo. El diseño del logotipo es un organismo independiente en sí mismo pero sin una buena identidad de marca, no hay significado de un logotipo
Síntesis
La identidad de marca es una combinación de tantos aspectos que representa a una empresa o organización, mientras que el logotipo es solo un símbolo o un diseño adoptado por una organización o empresa para identificar sus productos.
La principal diferencia entre una identidad de marca y un logotipo es que un logotipo representa a una empresa o organización a través de un símbolo pero en caso de identidad de marca, son las perspectivas oculares las que construyen completamente la marca. La combinación de identidad de marca y creación de logotipo puede ayudar a una empresa u organización a llegar a los clientes de manera efectiva y fiel.
- https://repositorio.ucp.pt/bitstream/10400.14/10527/1/022011_Machado-Brand_Mergers-Examining_Consumer_Response_to_Name_and_Logo_Design.pdf
- https://eprints.mdx.ac.uk/18804/1/Linking%20Corporate%20Logo%2C%20Corporate%20Image%20and%20Reputation.pdf
Contenido
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