: 24 de junio de 2022
En cualquier tipo de negocio, el objetivo principal es ganar dinero. Para ganar más dinero, se supone que debe aumentar el número de ventas del producto. Para romper el ruido en este mundo competitivo, es crucial utilizar la publicidad y las relaciones públicas de manera efectiva.
Cada empresa quiere aumentar sus ventas. Para hacer eso, uno necesita comprender la importancia de la publicidad y las relaciones públicas.
Además de la publicidad y las relaciones públicas, la promoción de servicios también se puede realizar a través de la promoción de ventas y la venta directa. Los anuncios en publicidad pueden hacerse por diversos medios de comunicación, incluidos impresos, anuncios de televisión, estaciones de radio, etc. Las relaciones públicas, por otro lado, implican generar confianza por medio de la comunicación.
Cuando se trata de conectarse con su público objetivo, PR es el camino a seguir. Funciona de manera más efectiva que un anuncio pagado.
Publicidad vs relaciones públicas
La principal diferencia entre Publicidad y Relaciones Públicas es que la publicidad implica el anuncio pagado de un producto para que las personas lo sepan. Sin embargo, las relaciones públicas tienen que ver con desarrollar una relación fuerte al establecer confianza con el público. Ambas herramientas son bastante esenciales para el crecimiento de una empresa.
Tabla de comparación entre publicidad y relaciones públicas ( en forma tabular )
Parámetro de comparaciónPublicidadPublic RelationsDefinitionAdvertising está presentando sus productos y servicios frente al público mediante anuncios pagados. Las relaciones públicas implican construir una relación estable con el cliente a través de la comunicación estratégica. Comunicación En publicidad, está vendiendo su producto en lugar de escuchar a sus clientes. Por lo tanto, es una forma de comunicación -. Las relaciones públicas son una comunicación bidireccional – ya que los comentarios de la audiencia también son importantes para generar confianza. La publicidad tiene como objetivo sensibilizar a las personas sobre sus servicios para que puedan considerar pagarlo. Le ayuda a construir una mejor imagen de su empresa públicamente. Cantidad de control Los anuncios tienen el control total de la empresa. No hay control en el caso de relaciones públicas. Período de publicación Los anuncios siguen publicando todo el tiempo que desee. Se pueden publicar solo por una vez.
¿Qué es la publicidad?
La publicidad promueve su producto o servicios para que las personas sepan que dicho producto existe en el mercado.
Se hace con la esperanza de que las personas elijan su producto. Los anuncios se transmiten a través de diversos medios, incluidos anuncios impresos, estaciones de radio, canales de televisión, etc.
En publicidad, existe un gran control de cuándo debe publicarse el anuncio para que el número máximo de personas pueda verlo.
La publicidad se puede hacer siempre que el anunciante quiera que vaya. Depende principalmente del presupuesto de la empresa. La publicidad viene bajo los medios pagados. En publicidad, paga a otras personas para que aprecien su producto hablando de su fortaleza.
La mayoría de las personas son conscientes de este hecho, y esa es la razón por la que a veces dan por sentado anuncios. Sin embargo, si la publicidad se realiza de manera creativa, puede terminar aumentando sus ventas hasta el techo.
La clave es comprender los problemas de sus clientes y actuar en consecuencia al acercarse a la publicidad.
¿Qué son las relaciones públicas?
Public Relations es una herramienta de comunicación que permite a una marca establecer una buena relación con sus clientes. Esta relación de confianza es lo que hace que una persona opte por un producto o servicio en particular la próxima vez.
A diferencia de la publicidad, es mucho más potente. Los anuncios no pueden inducir a las personas a comprar un producto, ya que saben que alguien está tratando de venderles algo.
Sin embargo, las relaciones públicas funcionan de manera diferente. Las personas pueden leer una historia o un artículo donde aprendieron sobre un producto específico, y ahora ese producto les parece mucho más auténtico.
Comunicarse con el público objetivo de esta manera los convence de probar sus servicios. Así es como un poco de exposición a los medios puede aumentar sus ventas.
No se puede tener ningún control sobre las relaciones públicas como la publicidad. Las relaciones públicas actúan como publicidad gratuita. Esta publicidad gratuita se logra mediante la buena voluntad, las personas recomiendan su producto a sus amigos, etc.
Diferencias principales entre publicidad y relaciones públicas
- La publicidad ofrece control total al anunciante. Los anunciantes saben dónde y a qué hora se publicará su anuncio. Sin embargo, las relaciones públicas no ofrecen ningún control.
- Hay una gran sala para la creatividad mientras se hace un anuncio. Puede decidir qué entra en su anuncio. No hay espacio para hacer ninguna corrección en su imagen pública, aquí. Está en los medios mostrar cualquier cosa sobre su producto o servicios.
- Los anuncios publicitarios pueden continuar hasta que su presupuesto lo permita. Sin embargo, PR solo funciona una vez.
- En publicidad, las personas saben que una empresa está tratando de venderles su producto. En relaciones públicas, sus servicios se recomiendan a las personas de boca en boca.
- PR tiene más credibilidad que la publicidad, ya que las personas saben que no es otro anuncio.
Síntesis
La publicidad y las relaciones públicas son muy cruciales para saber por alguien que está tratando de aumentar sus ventas. Ambas herramientas deben usarse de manera eficiente para aumentar las ventas.
Es casi inútil debatir que uno es mejor que el otro.
La publicidad incluye promocionar su producto y servicios a sus clientes para que puedan saber que su producto está disponible en el mercado, ofreciendo un valor específico. Sin embargo, Relaciones Públicas le ayuda a ganar la confianza de sus clientes.
Como no tiene control sobre las relaciones públicas, los medios de comunicación tienen el control total de presentar sus servicios al público a su manera.
Obtener apreciación allí le ayuda a desarrollar una relación mutua con sus clientes. Por otro lado, los anuncios también son necesarios, para que las personas puedan conocer sus últimos productos.
Una persona solo pensaría en comprar su producto una vez que sepa que está disponible en el mercado. Sin embargo, las relaciones públicas tienen mucha más credibilidad que la publicidad.
- https://www.aaasite.org/assets/docs/2016.pdf
- https://journals.sagepub.com/doi/pdf/10.1177/107769589805300201
- https://eprints.qut.edu.au/25715/1/25715_kerr_2006001276.pdf
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