: 22 de enero de 2022
Social Media Marketing ( SMM ) es un método para promocionar su contenido en varias plataformas de redes sociales, que incluyen Facebook, Tumblr, Twitter, Instagram, Snapchat, YouTube, etc. Es un paso dado después de que se realiza la optimización de redes sociales.
Comercialización de redes sociales versus optimización de redes sociales
La principal diferencia entre el marketing en redes sociales y la optimización de redes sociales es que el marketing en redes sociales lleva su contenido fuera de su sitio web, lo que permite a una amplia audiencia verlo. Aún así, la optimización de redes sociales son los cambios realizados en su contenido en el sitio para que aumente el rendimiento de las redes sociales del contenido.
La optimización de redes sociales ( SMO ) es como la optimización del motor de búsqueda ( SEO ). Este es el proceso seguido para optimizar el contenido que publica en las redes sociales para que su contenido pueda ser promovido.
El marketing en redes sociales y la optimización de redes sociales funcionan de la mano, pero son dos términos diferentes que tienen dos procesos diferentes, aunque el objetivo final de ambos es el mismo, es decir., para promocionar su marca / producto / servicio.
Tabla de comparación entre el marketing en redes sociales y la optimización de redes sociales ( en forma tabular )
Parámetro de comparación Marketing en redes sociales Optimización de redes sociales Alcance Las actividades de marketing en redes sociales tienen lugar fuera del sitio web. La optimización de redes sociales está más orientada a sitios web. Plataforma Se lleva a cabo en plataformas de redes sociales como Instagram, Snapchat, YouTube, etc. Se lleva a cabo en el sitio web o en la ubicación donde se dirigirá el tráfico. Proceso Implica publicitar su marca a través de blogs, anuncios, etc. en plataformas de redes sociales. Implica la modificación de contenido y optimizarlo para mejorar el rendimiento de los esfuerzos de marketing en redes sociales y llamar la atención de la audiencia. Precedencia Se lleva a cabo después de la optimización de redes sociales Social Media Marketing. Introducción Se introdujo en julio 3, 1986.Fue introducido en 2006.Fundada por Fue fundada por Peter «Pistol Pete» Rollock. Fue fundada por Rohit Bhargava.
¿Qué es el marketing en redes sociales?
Social Media Marketing se refiere al proceso de promoción de la marca / producto / servicio mediante la utilización de plataformas de redes sociales. Fue desarrollado en julio 3, 1986, por Peter Rollock. Este método de marketing fue diseñado para crear una mejor relación con los clientes y clientes potenciales porque la mayoría de ellos eran usuarios activos de plataformas de redes sociales.
Estas plataformas de redes sociales permiten a las marcas compartir su contenido y crear compromisos. Este método de comercialización se convirtió en una necesidad para las marcas a medida que las industrias comenzaron a avanzar hacia la centralización del cliente -. Los objetivos del marketing en redes sociales son aumentar la participación de la comunidad, la generación de ventas y el liderazgo, aumentar el tráfico de sitios web, manejar comentarios y monitorear a los competidores. Algunas de las herramientas esenciales de Social Media Marketing son la comunicación del usuario de la marca –, el análisis de rendimiento.
El éxito de Social Media Marketing se mide utilizando tasas de participación, que incluyen el número de me gusta, comentarios, acciones, seguidores, etc. El verdadero éxito del marketing en redes sociales ocurre cuando el contenido en las redes sociales puede aumentar las tasas de conversión.
¿Qué es la optimización de redes sociales?
La optimización de redes sociales fue acuñada por Rohit Bhargava en su publicación de blog en 2006. Es similar a la optimización del motor de búsqueda ( SEO ). Incluye refinar el contenido y actualizar y acomodar constantemente los cambios que ocurren en el mundo de las redes sociales.
Rohit Bhargava dio cinco reglas para la optimización de redes sociales, que aumentan su vinculación, haciendo que el etiquetado y la marcadores sean enlaces entrantes suaves y gratificantes, faciliten el viaje de contenido y promuevan el machacado. Se agregaron más reglas más adelante; uno de ellos está premiando a los valiosos usuarios.
Luego renombró estas cinco reglas para crear un mejor contenido. Uno de los objetivos de la optimización de redes sociales es recompensar a los usuarios. Las marcas deben utilizar la optimización de redes sociales al publicar continuamente contenido valioso y optimizarlo para que esté fácilmente disponible para mucha gente.
Por lo tanto, el proceso principal de optimización de redes sociales es hacer que las redes sociales de su sitio web – sean amigables. Esto es necesario para que si a cualquier lector o usuario le gusta el contenido que coloca en su sitio web, él / ella puede compartir fácilmente el contenido. Implica disminuir la cantidad de pasos que el usuario debe seguir para compartir su contenido con sus perfiles de redes sociales.
Diferencias principales entre el marketing en redes sociales y la optimización de redes sociales
- El marketing en redes sociales se introdujo en 1986, mucho antes que la optimización de las redes sociales, que es un término razonablemente nuevo introducido en 2006.
- Social Media Marketing es más acerca de los esfuerzos del sitio – para promover la marca. Se centra en las plataformas de redes sociales. La optimización de redes sociales se centra más en los esfuerzos del sitio – para facilitar un flujo fluido de contenido.
- El marketing en redes sociales se lleva a cabo después de que se haya realizado la optimización de redes sociales, ya que más tarde permite un flujo libre de contenido en varias plataformas de redes sociales.
- Social Media Marketing trata de promover la marca en los sitios de redes sociales. En contraste, la optimización de redes sociales se trata de acomodar los cambios en el sitio web para garantizar que las actividades de marketing en redes sociales puedan ser exitosas.
- El objetivo principal de Social Media Marketing es crear compromisos y aumentar las tasas de conversión. En contraste, el objetivo principal de la optimización de redes sociales es ayudar a los esfuerzos de marketing en redes sociales y crear estrategias de contenido llamativas -.
Síntesis
Aunque la optimización de redes sociales se introdujo mucho más tarde que el marketing en redes sociales, es bastante esencial para el éxito de la posterior. Los dos procesos son complementarios pero ahora son los mismos.
Social Media Marketing ( SMM ) trata más sobre actividades promocionales y la creación de conciencia de marca, junto con el compromiso con la audiencia. En contraste, la optimización de redes sociales ( SMO ) ayuda a los esfuerzos de Social Media Marketing. Es similar a la optimización del motor de búsqueda ( SEO ). Al igual que SEO permite una mejor clasificación en los motores de búsqueda, SMO permite que las actividades de marketing de SMM funcionen mejor con el refinamiento del contenido.
SMO se trata más de crear contenido estratégicamente para que se pueda llamar la atención de la audiencia. También se centra en permitir el intercambio fluido de contenido desde la fuente principal a otras plataformas de redes sociales.
El mejor uso del marketing en redes sociales se puede hacer con la ayuda de la optimización de redes sociales.
- https://www.emerald.com/insight/content/doi/10.1108/dlo.2011.08125cae.002/full/html
- https://www.sciencedirect.com/science/article/pii/S0305048315001176
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