: 21 de enero de 2022
Hay diferentes formas de hacer marketing. El marketing digital y el mercadeo en red son dos herramientas diferentes de marketing.
Marketing digital vs mercadeo en red
La principal diferencia entre Marketing digital y Marketing en red es que el marketing digital es cualquier marketing que sea marketing en línea y marketing en red es ventas individuales realizadas a nivel de persona – a –
Tabla de comparación entre marketing digital y marketing en red ( en forma tabular )
Parámetro de comparación Marketing digital Marketing de red ¿Qué necesita?Se hace en línea. Solo necesita una computadora e Internet para el marketing digital. Debe aumentar los contactos y encontrarse con la cara – a – con los clientes. Se requieren habilidades Debe tener habilidades de marketing digital Debe tener excelentes habilidades de venta más trabajos en marketing digital, y muestra una tendencia creciente No hay muchos trabajos en mercadeo en red en comparación con el marketing digital Tipo de trabajos El tipo de trabajos en marketing digital incluye SEO, SMO, SMM, PPC, etc. Los tipos de mercadeo en red incluyen niveles únicos -, dos niveles de – niveles y múltiples – niveles de marketing Herramientas Necesita algún software para algunas actividades de marketing digital como marketing por correo electrónico, SEO, gestión de sitios web, etc. No se requieren herramientas para el marketing en red.
¿Qué es el marketing digital?
El marketing digital es cualquier tipo de actividad realizada en línea para la promoción de la marca o para generar clientes potenciales. Incluye optimización de motores de búsqueda, desarrollo de contenido, gestión de redes sociales, publicidad de pago por clic, marketing por correo electrónico, renovación y gestión de sitios web, marketing móvil, etc.
Las grandes y pequeñas empresas lo hacen. El marketing digital no requiere que las empresas inviertan en una gran fuerza laboral o infraestructura. Puede hacerlo fácilmente cualquier persona que tenga habilidades exhaustivas de marketing digital con la ayuda de una computadora y conexión a Internet. Este campo de marketing está en constante evolución y tiene un enorme alcance en el futuro.
¿Qué es el marketing en red?
El marketing en red es persona – a – ventas de personas realizadas al aumentar la red de sus contactos. Es conocido por una variedad de nombres como marketing multinivel -, marketing de referencia, marketing de afiliación, etc. El mercadeo en red se realiza alentando a los vendedores a vender y creando una red adicional para las ventas. El vendedor recibe una comisión por vender estos productos.
Las ventas realizadas por la red creada por el vendedor les ayudan a obtener una comisión adicional. No puede denominarse como una forma tradicional de comercialización en la que una empresa vende los productos a través de un distribuidor, minorista, etc. El mercadeo en red lo realizan muy pocas empresas que venden principalmente productos y servicios financieros o productos FMCG ( Fast Moving Consumer Goods ).
Diferencias principales entre marketing digital y marketing en red
- Naturaleza del marketing – El marketing digital es de naturaleza muy adaptativa. Puede ser utilizado fácilmente por pequeñas, medianas o grandes empresas. El mercadeo en red no puede ser utilizado por todas las empresas debido al tiempo, los esfuerzos y los objetivos comerciales de la empresa.
- En línea vs fuera de línea – El marketing digital es algo que se hace en línea, mientras que el marketing en red es algo que se realiza fuera de línea.
- Mano de obra – El marketing digital requiere un menor número de mano de obra en comparación con el marketing en red.
- Marketing Push vs Pull – El marketing digital es más una estrategia de marketing Pull en la que intenta llamar la atención de los clientes. El mercadeo en red es más una estrategia de marketing Push en la que intenta comunicarse con los clientes para vender el producto.
- Tiempo y esfuerzo – Puede esperar resultados rápidos de sus esfuerzos de marketing digital. El mercadeo en red lleva tiempo crecer. Se necesitan muchos esfuerzos del equipo de ventas para hacer crecer el negocio.
- Contacto humano – El marketing digital no requiere necesariamente ningún contacto humano. El mercadeo en red se realiza persona – a – persona, por lo que requiere contacto humano.
- Aprendizaje – Para ejecutar actividades de marketing digital, la persona debe aprender habilidades de marketing digital. Se puede aprender en el trabajo o uniéndose a cualquier instituto de capacitación. El requisito previo para el mercadeo en red es que debe aprender sobre los productos / servicios que se venderán y desarrollar una buena red de ventas a través de sus habilidades de venta.
- Dinero – Dependiendo de su presupuesto de marketing, puede personalizar la campaña de marketing digital. El mercadeo en red no se puede personalizar tan fácilmente. Debe establecer un buen equipo de profesionales de ventas para aumentar la red.
- Flexibilidad – Existe flexibilidad en la ejecución de una campaña de marketing digital. Uno puede cambiar el plan o detenerlo a mitad de camino si no se logran los resultados. Hay muchas herramientas en línea para monitorear los resultados. Es difícil cambiar un plan de mercadeo en red una vez que se inicia. Más difícil detenerlo por completo.
- Resultados de monitoreo – Puede monitorear los resultados de su campaña de marketing digital en cualquier momento y desde cualquier lugar si tiene una computadora / teléfono inteligente y una conexión a Internet. No puede monitorear la campaña de mercadeo en red tan de cerca.
- Cadena de suministro – La cadena de suministro de productos es importante en el marketing en red. Debe mostrar y demostrar las capacidades del producto a los clientes para poder venderlo. Para eso, debe tener el producto en su lugar cuando desee mostrárselo a los clientes. No hay tal requisito en el marketing digital. Puede mostrar las capacidades del producto a través de videos en línea, material de contenido, folletos en línea, etc.
- Soporte – El marketing digital puede admitir su estrategia de marketing en red. Puede usar medios digitales como redes sociales, videos de YouTube, sitios web, etc. para promocionar sus productos. El mercadeo en red no puede ayudar a sus esfuerzos de marketing digital.
Síntesis
Tanto el marketing digital como el mercadeo en red son estrategias críticas de marketing que pueden implementar las empresas. Decidir una estrategia de marketing particular queda a discreción de los miembros principales de la empresa. Los miembros deben pensar en las implicaciones de adoptar una estrategia de marketing digital o una estrategia de mercadeo en red o ambas antes de su ejecución.
Como esto puede decidir el futuro de su estrategia general de marca. La compañía puede usar ambos elementos de marketing de manera más efectiva al enmarcar una buena estrategia de marketing. Pero finalmente, es esencial saber que » El cliente siempre es el Rey » y su estrategia de ventas no será efectiva si su empresa no cree en esta filosofía.
- https://www.ceeol.com/search/article-detail?id=169103
- https://ajba.um.edu.my/article/download/3478/1499
Contenido
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